<?xml version='1.0' encoding='UTF-8'?><KD_8_2_Z1 version="1" xmlns="http://www.brz.gv.at/eproc/kd/2018/12"><CONTRACTING_BODY><ADDRESS_CONTRACTING_BODY><OFFICIALNAME>Fachgruppe N&#214; Werbung und Marktkommunikation</OFFICIALNAME><NATIONALID>9110005250315</NATIONALID><PHONE>+43 2742 85115903</PHONE><E_MAIL>beschaffungskoordination@wknoe.at</E_MAIL><DOMAIN>LowerAustria</DOMAIN></ADDRESS_CONTRACTING_BODY></CONTRACTING_BODY><OBJECT_CONTRACT><TITLE><P>Agenturleistung Kampagne KI und Werbung 2026-2027</P></TITLE> <REFERENCE_NUMBER>WKN&#214; 16/2026</REFERENCE_NUMBER><CPV_MAIN><CPV_CODE CODE="79341400" /></CPV_MAIN><TYPE_CONTRACT CTYPE="SERVICES" /><SHORT_DESCR><P>Gegenstand der Ausschreibung ist die Konzeption, Umsetzung und Betreuung einer integrierten Kommunikations- und Marketingkampagne zur Positionierung der nieder&#246;sterreichischen Werbeagenturen als kompetente Ansprechpartner f&#252;r KI-unterst&#252;tztes Marketing.</P></SHORT_DESCR><OBJECT_DESCR><CPV_ADDITIONAL><CPV_CODE CODE="72413000" /></CPV_ADDITIONAL></OBJECT_DESCR></OBJECT_CONTRACT><PROCEDURE><PT_DIRECT /><PT_WITH_PRIOR_NOTICE /></PROCEDURE><AWARD_CONTRACT><AWARDED_CONTRACT><DATE_CONCLUSION_CONTRACT>2026-08-21</DATE_CONCLUSION_CONTRACT><NB_TENDERS_RECEIVED>6</NB_TENDERS_RECEIVED><NB_SME_TENDER>6</NB_SME_TENDER><NB_SME_CONTRACTOR /><CONTRACTOR><ADDRESS_CONTRACTOR><OFFICIALNAME>Lumsden &amp; Friends KG</OFFICIALNAME><NATIONALID>9110016420240</NATIONALID></ADDRESS_CONTRACTOR></CONTRACTOR><VAL_TOTAL CURRENCY="EUR">138205.00</VAL_TOTAL></AWARDED_CONTRACT></AWARD_CONTRACT><ADDITIONAL_CORE_DATA><BELOWTHRESHOLD /></ADDITIONAL_CORE_DATA></KD_8_2_Z1>